Top 10 Twitter Trends This Week [CHART]

Sports and entertainment were top-of-mind for Tweeters this past week as the NBA kicked off its season, the UFC found a new champion, and Taylor Swift released her third record.

If you were poking around Twitter on October 22, you may have been wondering why you didn’t have off from work on what is obviously a sacred observance for many Internet faithful: INTERNATIONAL CAPS LOCK DAY. Revelers were so passionate that their capitalized tweets locked the holiday in at number six for the week.

A series of natural disasters rocked Indonesia over the past few days, prompting concern throughout the network, and trending the topic at number eight for the week.

In other news, Justin Bieber (hallowed be thy name) is coming out with a musical 3D movie (take that Captain EO!), and a teaser trailer released on Tuesday prompted the entire Internet to ask, “Seriously?” The Bieb returned to the chart at number nine after a three week absence.

Curious about the rest of this week’s top Twitter topics? Scroll on down to the complete chart below, which is compiled by our friends over at What The Trend. Because this is a topical list, hashtag memes and games have been omitted from the chart.

You can check past Twitter trends in our Top Twitter Topics section as well as read more about this past week’s trends on What The Trend.

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Top Twitter Trends This Week: 10/23 – 10/29

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Rank	Topic	Top Index This Week	Intensity	Description
#1	NBA	1	2	The NBA season has started, and the Lakers’ win took the top mention among tweets. Other trends were the NBA debut of number one pick Blake Griffin, who lost along with the Los Angeles Clippers to the Portland Trail Blazers.
#2	UFC	1	2	Brock Lesnar, former UFC champion, lost his title to Cain Velasquez at UFC 121.
#3	Taylor Swift	1	2	Taylor Swift released her third album "Speak Now" and fans are quite excited.
#4	NFL	2	2	The somewhat-disliked Cowboy’s quarterback Tony Romo was injured this week, leading to mentions of his replacement Jon Kitna.
#5	Soccer/Football	1	2	In European football, the match between Excelsior and Ajax, and the Dutch football match between PSV and Feyenoord, were top mentions.
#6	Caps Lock Day	1	1	Why isn’t the caps lock TT in actual caps? TODAY IS INTERNATIONAL CAPS LOCK DAY. #INTERNATIONALCAPS.
#7	The Hobbit (Movie)	4	1	Martin Freeman (recently seen in the British Sherlock Holmes TV series) will be playing Bilbo Baggins in the upcoming Peter Jackson film The Hobbit.
#8	Indonesian Natural Disasters	1	1	Numerous disasters have occurred in Indonesia, including the flood in Jakarta, the eruption of Mount Merapi, and the recent earthquake and tsunami in Mentawai. People are both requesting and saying their prayers for the nation.
#9	Justin Bieber	1	1	A teaser trailer for Justin Bieber’s Never Say Never 3D movie was released this week.
#10	Sony	3	1	Sony announced that it will no longer make the Walkman cassette.

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Twitter Preparing for Promoted Tweets in Third-Party Apps

Twitter is preparing itself and its developers for the rollout of its ad platforms, Promoted Tweets and Promoted Trends, within third-party applications, starting with desktop apps.

The company has made an update to its application programming interface (API) that gives developers access to two new fields related to Promoted Tweets and Trends. These data points aren’t ready for primetime though; it will be some time until you actually see Promoted Tweets in TweetDeck, Seesmic or other third-party apps.

“Over the next few months, we will begin beta testing with a handful of desktop applications,” said Twitter Developer Advocate Matt Harris in a post on the Twitter Development Talk Google Group. “During this period, we aim to learn a lot, and we will apply those lessons when we expand distribution of Twitter Promoted Products to the broader ecosystem.”

Harris also confirmed something we have known for a while: that developers will get a cut of the revenue it generates through Promoted Content in third-party apps. The company is “still working out the exact value” of the revenue split.
Twitter first rolled out its ad platform in April with Virgin America, Bravo and Starbucks as its initial customers. In June, the company launched Promoted Trends. Coca-Cola, one of the early customers of the product, reported that Promoted Trends netted it 86 million impressions.