Showing posts with label Social Media Expert. Show all posts
Showing posts with label Social Media Expert. Show all posts

10 Dead Simple Gmail Tips, Tricks & Shortcuts


Gmail can be tweaked almost endlessly with various Firefox and Chrome extensions, and offers some pretty nifty Labs options too. However, we’ve taken a look at some simple tips, tricks, tweaks and shortcuts you can use without going down the plugin or experimental route.
These 10 features will help you get so much more out of the webmail service, from an enhanced chat experience, to smarter filters, to offline access.
Have a read through now and let us know any neat Gmail hints you’d like to share in the comments box below.

1. Add Emphasis in Chat




Gmail’s instant messaging Chat function is one of the more basic options around, but there are a few bits of formatting you can use to add nuance to your online communication.
To bold a word, asterisk it like this: *Mashable*
To add italics, just underscore before and after the word like this: _Mashable_
And to strike a word through, add hyphens before and after like so: -Mashable-

2. Customize Your Web Clips




You’ve no doubt noticed the “Web Clips” line of text that appears above your Gmail inbox which contains news, blog posts, ads and other info. But did you know you can personalize it to make it more relevant to you?
Simply go to “Settings” on the top right of your screen and select the “Web Clips” tab. From there, you can search, browse from the categories, and add and remove items to your heart’s content.



3. Create Variations of Your E-mail Address




Although technically you only have one Gmail address, you can create as many variations of it as you wish to help manage your incoming mail.
You can do this by adding a word after your name with a plus sign (if the site you’re entering the address into allows it). So, yourname+newsletters@gmail.com, yourname+shopping@gmail.com, and so on.
This alias system then comes into its own if you also set up filters to direct those messages where you want them. For example, they could skip the inbox and be archived, have a label applied, be forwarded to another account, and so on.
To set up a filter, go to “Settings,” hit the “Filters” tab, select “Create New Filter” and follow the simple steps from there.



4. Access Gmail When You’re Offline




This is a useful option for anyone on the go, as it allows you to access your Gmail account when you’re not connected to the web. You can search, read and compose e-mails when you’re not in a Wi-Fi zone, and Gmail will simply auto-update (and send/receive any new mail) when you next reconnect.
To set up your Gmail to be available when you’re offline, you have to download Google Gears, but it’s a simple process from within Gmail. Head over to your “Settings” menu, hit the “Offline” tab, and check the option to “Enable Offline Mail for this computer.”
Once you save the changes, Gmail will auto-prompt you through the process and even gives you the option to create a desktop shortcut for quick access to Gmail when offline.

5. Chat Off the Record




Gmail handily saves your chat history for conversations with other Gmail users and makes them searchable too (use the search term “is:chat” to look for a keyword term). But there might be times you want to chat and not have it recorded.
To chat “off the record,” open a chat window with whom you want to talk, click on the “Actions” drop down menu and select “Go off the record.” The person you’re chatting with will be notified of this change, and you can go back on the record in the same way.

6. Get New Mail Desktop Notifications




Gmail offers a free Notifier as a quick download that will alert you with a visual pop-up and audio cue when new mail has arrived, even if you don’t have Gmail open in a browser.
It automatically checks for new mail every two minutes, with the icons changing to show unread mail in case you miss the notification. The app is available for both Windows PCs and Macs. It should be noted that downloading this will also make Gmail your default e-mail program, which you might need to consider if you don’t want this to be case.

7. Use Gmail’s Advanced Search Operators




While Gmail’s keyword search works well enough for basic queries, there are some advanced options that can help refine your process.
For example, entering to:me is:unread in:inbox will bring up any unread mails in your inbox. Enteringhas:attachment will show you a list of e-mails with files attached, and after: 20/08/2010 before: 25/08/2010will offer up a list of messages from that specific time period.
You can view the major search operators over at the Gmail support site — it’s well worth memorizing a few.

8. Improve Gmail Priority Inbox




Gmail’s “Priority Inbox” functions by highlighting what it considers your most important mail, and has launched to positive feedback. But you can improve it as time goes on.
In order to help Gmail better recognize what really is important (and conversely, what isn’t), simply select an e-mail message and hit the little plus or minus arrows at the top of your inbox.

9. Find Out if a Message Was Sent Just to You




Useful for prioritizing replies if nothing else, there’s a setting in Gmail that will enable you to see if a message has been sent just to you, or a mailing list.
To activate it, go to “Settings,” then scroll down to “Personal level indicators” and select “Show indicators.” This will now mean that every message in your mailbox shows how many recipients there were at a glance.
No arrows will show if the message was sent to a mailing list, “>” shows up when the message was sent to you and others, and “>>” indicates the message was sent to just you.

10. Play a Gmail-Inspired Game




And finally, on a lighthearted note, did you know there is a free online game you can play that’s inspired by Gmail?
“Galactic Inbox” was created by Paul Truong, a creative technologist “in part, as a ‘thank you’ to the Gmail team for their ongoing work to improve the webmail galaxy.” If you want to show the gTeam some love too, then hop on over and have a play!


Baby Steps to Grow Your Business

Baby steps aren’t taken all at once.  Business advice isn’t given all at once either.  Here are five baby steps you can take towards growing your business.

  1. Exposure.  Expose your business to large amounts of people.  You can expose your business through flyers, business cards, networking at various events, trade shows and advertising.  Make sure your business stays in the forefront as much and as often as possible.
  2. Communicate.  Use your voice.  Let people know what you do…especially when asked.  Don’t be shy or afraid to tell people that you have your own business.  Believe me, they wish they did too.  Talk or connect with fresh new people everyday.  Meet and greet people when you are out and about, invite new people as friends via the internet on social sites, volunteer for worthy causes in your community which will all increase your resource list. 
  3. Educate.  Educate yourself everyday through online tutorials, articles written by other experts, and materials on your industry and other industries that exhibit good business models.  Don’t just stay in your industry, you will be surprised at what you can learn from other businesses and how they got started and how they market their products.
  4. Follow-up.  Stay connected with your organization and outside resources.  Follow-up with individuals on information that you may have provided, a service or product that they received or questions that they or you may have.  Follow-up can be done in several different ways such as telephone, e-mail or note cards.
  5. Coaching.  Seek out a coach to help you strategize and organize your action plan.  A Coaching relationship doesn’t have to be long term, it can be just enough to get you through an area that you need additional development on.  A coach will help you stay on task and help you experience life to the fullest in order to live life to your highest potential.
So take your baby steps, one at a time.  Before you know it, your business will have the strength and balance to support your every need.

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overcome subconscious blocks to selling

Embrace social media messages as viral marketing platform


Drip, drip, drip. One comment on a blog post. One retweet of a point of view. One new Facebook friend. You might not even realize while it is happening but over time an audience is developing that is genuinely interested in what you have to say and gives you permission to share it. Individuals are learning how to share their stories and gaining confidence by participating actively in social networks. Personal networks are the new marketing channels and marketing has become the art of dribs and drabs. The problem is that most organizations haven’t figured it out. 

The marketing model of deploying large internal teams of marketing specialists supported by even larger advertising and public relations firms is dead. It is exciting to be a participant in the seismic shift away from the old models of mass marketing and communication. The days of the big campaign developed behind closed doors followed by a grand unveiling composed of orchestrated media placements and road-show whistle-stops are behind us. 

Now the message is developed and honed daily. You don’t need an army of specialists to tell you what the message is. You just need to put your genuine ideas out in public every day so a community of interest can provide immediate feedback. They can help you improve and share your ideas with their networks. Being genuine is valued above all else. No need to assign the task of sharing your idea or message through a third party. Share them yourself.

This shift must be driving traditional marketing types and communications firms crazy. The industry was built on a foundation of “controlling the message” and a secret sauce that only the experts possessed to unlock access to big media outlets. Imagine the horror when huge campaigns are ripped apart within 24 hours of release by the viral masses or when an undiscovered talent like Susan Boyle can become an overnight global sensation.

Dribs and drabs sound inefficient and even dangerous to someone who grew up in an industrial era when marketing was about controlling the message, leveraging marketing experts, and using mass-media channels to reach a target market segment. Marketing and communications was a protected function. God forbid anyone outside of the chosen functions should speak on behalf of or about the company. Social media has blown up traditional marketing, and most organizations I interact with are struggling with how to manage the new world where individuals are empowered communicators.

Communication is personal, and everyone has a role to play. The world of personal and organizational communication is merging whether we want it to or not. I have talked to many active participants on social media platforms who are constrained or even blocked from communicating while at work or about work after hours. This is silly. Organizations are missing an amazing opportunity to virally share their stories and to tap into the networks of all stakeholders. Organizations need to trust employees, contractors, suppliers and customers to build and strengthen they networks of supporters and fans that are the most important marketing asset today. 

Organizations should be turning all stakeholders into active storytellers and passionate supporters. Accentuate and build on the positive. Forget trying to hide the negative; respond, learn and improve from it. It is impossible to control communications about your organization. Everyone should be encouraged to communicate openly, and large marketing departments should be replaced with listening departments to learn from what is being shared. 

The learning curve to go from industrial-era mass marketing to personalized social-media marketing is steep but rewarding. The most important rule is that everyone gets to play. I mean everyone. Celebrate the dribs and drabs.